MiataDrivers - Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business
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MiataDrivers - Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business Rating:
4.63 (472 Votes)Web Site Measurement Hacks: Eric T. Peterson epub
| #2029254 in Books | 2005-08-29 | Original language:English | PDF # 1 | 9.00 x.91 x6.00l,1.24 | File type: PDF | 434 pages
||8 of 8 people found the following review helpful.|
Overall OK, but a lot of typos, and repetition |
By Reviewer |I personally disagree with the use of "Hacks" in the title - as less than 10% of the hacks in the book are truly hacks. In anycase, it's a decent book to learn about the technicalities of web "measurement" - but I found it really repeated itself a lot. Granted a lot of the KPIs are different for different types of sites|
About the Author |
|Eric Peterson has been working in Web analytics since 1998 in both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch, a well-respected analyst firm focusing exclusively on the Internet, covering analytics
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on f...
You can specify the type of files you want, for your device.Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business | Eric T. Peterson. Just read it with an open mind because none of us really know.
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