MiataDrivers - In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters






[PDF.cp23] MiataDrivers - In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Rating: 4.94 (568 Votes)

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 | #1862298 in Books |  2003-07-08 | Original language:English | PDF # 1 |  .93 x6.16 x9.32l,1.32 | File type: PDF | 256 pages

||0 of 0 people found the following review helpful.| Entertaining History of Technological Blunders|By Herbert Taylor|This is an excellent compendium of blunders by companies in the technological industry, which blunders caused them to go from boom to bust. However Chapman's treatment of some people is off the mark. For example, Gary Kildall, who was one of the leaders of the PC revolution, made a well known business blunder, w|About the Author|Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and

In Search of Stupidity is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work.

Ma...



You easily download any file type for your gadget.In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters   |  Merrill R. (Rick) Chapman, Merrill R. Chapman. A good, fresh read, highly recommended.

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