MiataDrivers - Contagious: Why Things Catch On






[PDF.bo15] MiataDrivers - Contagious: Why Things Catch On
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 | #23457 in eBooks |  2013-03-05 |  2013-03-05 | File type: PDF

||158 of 168 people found the following review helpful.| Fascinating read for marketers trying to unlock the secrets to viral success|By Jim Williams, Influitive|Jonah Berger's Contagious is a fascinating read. Not only is the book packed with entertaining examples of viral campaigns, but each is backed with painstaking analysis into the science of social transmission. What you end up with is a veritable blueprint for creating id|From Booklist|We’re all familiar with the idea of something—a video clip, for example—going viral. But how does it happen? Berger identifies six principles that operate, either singly or in combi

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He...



You can specify the type of files you want, for your gadget.Contagious: Why Things Catch On   |  Jonah Berger. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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